The Most Important Skill of Content Creators That Every College Student Should Learn Right Now
Most people want to become successful, but they do not want to make any sacrifice. But success comes from making sacrifices. For example, if you want to become a great basketball player, you need to sacrifice not seeing your family because you want to win a championship. Successful people know that real progress happens in silence.I learned this lesson from Dan Koe. Dan writes an email newsletter to his subscribers and he also adds tweets on his YouTube videos. He also creates content on Instagram and LinkedIn. As a result, many of his YouTube videos have gone viral. Great content does not happen by accident.It is the result of years of hard work and consistency.The best content creators are patient and persistent.When I was 21 years old, I found my first ghostwriting client. Creative professionals need to study sales and marketing, if they want to monetize their art. I used to think that sales and marketing were evil. But this is not true. You are an evil person if you market a product or service that does not work. If you want to learn the basics of content marketing, read Epic Content Marketing (2nd Edition), by Joe Pulizzi and Brian Piper.Most entrepreneurs want new customers for their businesses. Great copywriters can turn words into cash. They persuade people to buy products and services by writing sales letters and product copy. The best copywriters are psychologists who understand the problems of their customers. Artificial Intelligence will not replace copywriters. AI is an awesome tool to help copywriters generate new ideas for their clients.
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