How to Structure and Pitch an Op-Ed, in 6 Steps
If you have a strong opinion about current events in your community, knowing how to write an editorial essay can help you land more media coverage. Editorial writing is when someone submits an opinion-based article to a newspaper or other media outlet. Good editorials are measured and fair, but they also persuade readers and raise awareness on issues of mainstream importance. Editorials are usually formatted as first-person essays. More importantly, editorials are one of the best ways to land a byline or full article with a major media publication. In this article, we’ll touch on what an editorial piece actually is, along with format examples to help you organize your thoughts while brainstorming ideas.Every strong editorial has, at its core, a thought-provoking statement or call to action. The opinion-editorial section is sometimes abbreviated as “op-ed.” Editorials perform very well online. These days, readers don’t always want information alone. They also want interpretation or analysis, whether that be through a newspaper article, a thesis statement, a newsletter, or an opinionated news story. Editorials are powerful, but they are also often biased. Many media outlets bring in opinion columnists to offer unique perspectives on a regular basis. Here’s a screenshot from The Washington Post’s opinion page; the paper has over 80 opinion columnists, who write regularly about topics like policy, health, and climate change.
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